COURSE CURRICULUM

Lawrence Technological University’s Bachelor of Science in Business Administration (BSBA) with a major in Marketing is a dynamic program designed to prepare students for the evolving and highly competitive field of marketing, combining creativity, strategy, and analytics to develop professionals capable of driving business success. The program equips students with foundational knowledge in core business disciplines, including management, accounting, finance, economics, and entrepreneurship, while offering specialized courses in marketing principles, brand management, digital marketing, and project management. Students engage in experiential learning through case studies, projects, and internships, developing skills in data analytics, decision-making, and consumer behavior analysis. The curriculum begins with first-year courses such as College Composition, Information Technology Systems, Precalculus, Principles of Management, and Introduction to Business Data Analytics, providing a strong academic foundation. In the second year, students expand their knowledge through courses in financial and managerial accounting, statistics, economics, and marketing electives, along with science and social science electives, fostering critical thinking and quantitative analysis skills. The third year emphasizes advanced marketing concepts alongside general electives, law, and leadership courses, while the fourth year focuses on integrating knowledge through enterprise resource planning, operations and supply chain management, simulation, and strategic management courses, complemented by marketing electives and a capstone business internship. Small class sizes, personalized mentorship from faculty with industry experience, and opportunities for networking through professional organizations and events allow students to cultivate both technical and soft skills critical for success. Graduates of this program are prepared for diverse marketing roles, including marketing management, digital strategy, brand development, and market analysis, armed with the creative and analytical expertise to influence business outcomes. The program fosters adaptive, innovative professionals capable of thriving in global and technologically-driven business environments, ensuring that students are not only ready for the workforce but positioned to make meaningful contributions to organizational growth and innovation.