COURSE CURRICULUM

The Bachelor of Science in Advertising program requires students to complete a comprehensive set of courses that build strong creative, analytical, and strategic communication skills. The major includes core subjects such as media, culture, advertising principles, storytelling, research methods, and digital advertising, ensuring students understand both the theoretical and practical aspects of the field. Advanced courses focus on copywriting, media planning, digital analytics, and strategy development, helping students learn how to design effective advertising campaigns and evaluate their impact. Students also study legal and ethical issues in media, along with topics addressing diversity and social responsibility in the industry. A key component of the program is experiential learning, which includes a required internship and a capstone course where students develop full advertising campaigns, allowing them to apply their knowledge in real-world scenarios.In addition to required courses, students choose electives within media and journalism to deepen their expertise in areas such as public relations, crisis communication, and specialized advertising topics. Further flexibility is provided through college core electives, which cover subjects like branding, social media strategies, intercultural communication, user experience design, creative coding, and visual design thinking. Alongside major coursework, students must complete general education requirements, including composition, mathematics, humanities, social sciences, and basic sciences, ensuring a well-rounded academic foundation. The program also includes introductory courses and general electives to meet the total credit requirement. Overall, students must complete a minimum of 120 credit hours, including upper-division coursework, to graduate. This structured yet flexible curriculum prepares students with the creative, technical, and professional skills needed for successful careers in advertising and related communication fields.