COURSE CURRICULUM

The Bachelor of Business Administration in Marketing is a comprehensive program designed to equip students with both theoretical knowledge and practical skills required in the dynamic field of marketing. The curriculum focuses on core areas such as consumer behavior, marketing research, professional selling and strategic marketing, ensuring that students develop a strong foundation in understanding how businesses attract, engage and retain customers. Students learn how to analyze market trends, interpret consumer data and create effective marketing strategies that align with organizational goals. The program also emphasizes the importance of communication, digital technologies and business analytics, which are essential in today’s competitive business environment.In addition to major coursework, students complete supporting business subjects including accounting, finance, management, economics and information systems. This broad business background helps them understand how marketing integrates with other functions within an organization. The program also offers flexibility through elective courses and specialized concentrations such as entrepreneurial marketing, marketing analytics, sales management and social media and digital marketing, allowing students to tailor their education according to their career interests.Practical learning is a key component of the program, as students are encouraged to engage in internships and real-world projects that enhance their professional development. These experiences help students build critical thinking, problem-solving and decision-making skills while gaining industry exposure. Graduates of the program are well-prepared for diverse career opportunities in areas such as advertising, sales, digital marketing, market research and brand management. Overall, the degree provides a balanced mix of academic knowledge and hands-on experience, enabling students to succeed in a wide range of business environments.