COURSE CURRICULUM

The Bachelor of Arts in Digital Communication, Art & Design offers students a dynamic and interdisciplinary curriculum that merges communication theory with digital media, design, and artistic expression. The core courses, totaling 27 units, provide a strong foundation in mass communication, digital art, storytelling, visual communication, media law and ethics, and include a hands-on internship and a senior capstone project. Students then customize their learning through a 23-unit specialization that aligns with their personal interests and career goals.The program offers six specializations. The General Specialization allows for a customized path with faculty guidance and must include at least 8 upper-division units. The Media Marketing Specialization blends digital writing, journalism, marketing, and media analysis, preparing students for careers in advertising, public relations, or content strategy. The Content Creation Specialization emphasizes video, motion design, interactive media, and graphic design, ideal for aspiring digital storytellers and multimedia creators. The Graphic Design Specialization focuses on drawing, typography, web presence, and advanced design techniques, building strong visual design portfolios. The Fine Arts Specialization immerses students in traditional and digital art forms, including oil painting, watercolor, and 3-D design, enhanced with historical context through required art history courses. The Video Specialization trains students in video production, lighting, motion design, and theater tech, developing expertise in visual storytelling. Each pathway integrates creative exploration with professional readiness, preparing graduates for impactful roles in digital communication industries, creative arts, marketing, media production, and more.