COURSE CURRICULUM

The Bachelor of Science in Marketing is a 122-credit undergraduate program designed to equip students with the essential business and marketing skills needed for success in various professional roles. The curriculum includes 36 credit hours in core business courses covering areas such as financial and managerial accounting, corporate finance, business law, project management, economics, and business ethics. Students explore foundational principles of business leadership, quantitative decision-making, marketing, and organizational behavior. The program also includes 27 credit hours of specialized marketing courses that focus on digital and internet marketing, social media, customer relationship management, consumer behavior, product development, sales management, and marketing strategy. Students gain hands-on experience in marketing research, data analysis, and real-world strategy planning. Elective coursework includes a minimum of 6 credit hours in business electives and 12 credit hours of open electives, offering flexibility and the opportunity to tailor the program to individual interests. Up to 12 credit hours of graduate-level dual credit coursework may be applied for eligible students. Additionally, students are required to complete either a capstone project or internship, allowing them to apply their learning to practical situations and gain professional experience. The general education component requires 36 credit hours in communications, humanities, mathematics, science, and social sciences to ensure a well-rounded academic foundation. Students also complete 2 credit hours in professional development, helping them develop personal growth strategies, career readiness skills, and financial literacy. The program’s structure emphasizes critical thinking, creativity, and effective communication, while fostering analytical and leadership capabilities in a business context. Graduates of the program are well-prepared for careers in marketing, sales, advertising, and digital media, or for continued study in graduate business programs such as the MBA. The flexible online delivery makes it accessible to working professionals and students pursuing education from diverse locations.