COURSE CURRICULUM

The Bachelor of Science in Business Analytics is a comprehensive 120-credit undergraduate program that equips students with a robust foundation in business principles and data-driven decision-making. Core business courses such as financial management, managerial accounting, marketing, business ethics, and global business strategy are combined with specialized training in business analytics. Key topics covered include programming, database management, big data, project management, business statistics, and modeling, enabling students to transform raw data into strategic insights. Courses like Programming for Business Analytics, Introduction to Modeling, and Data Visualization provide hands-on experience with tools such as SQL, Python, Tableau, and Power BI. Students also explore artificial intelligence applications in leadership, human resources, and marketing analytics. The program emphasizes real-world readiness through options like a capstone project or internship, where students apply their skills in professional settings.Students must also complete 36 credit hours in general education across disciplines including English composition, speech, humanities, college algebra, psychology, and environmental literacy, ensuring a well-rounded academic background. Personal and professional development courses support career preparation by focusing on skills such as time management, resume writing, financial literacy, and job searching. The program allows up to 12 credits of approved dual credit graduate-level coursework for eligible students, offering an accelerated path toward advanced degrees like an MBA or MS in Business Analytics. These graduate options cover areas such as strategic management, economics, and advanced analytics tools. With its blend of technical training, business knowledge, and practical experience, this degree prepares graduates for a variety of roles in business and data analytics across industries including finance, marketing, operations, and technology. The curriculum fosters both analytical expertise and leadership capabilities, making graduates valuable assets in an increasingly data-driven business environment.