COURSE CURRICULUM

The Bachelor of Science in Marketing combines business education with specialized marketing knowledge to prepare students for careers in advertising, sales, branding, digital marketing, public relations, market research, and marketing management. In addition to completing the University and Business Core Curriculum, students must complete major-specific courses that develop analytical, strategic, and consumer-focused marketing skills. Required courses include Marketing Research, which teaches students how to gather and analyze market data; Consumer Behavior, which explores how customers make purchasing decisions; and Advanced Marketing Management, which focuses on strategic planning and leadership in marketing environments. Students also select four elective courses from areas such as Professional Sales and Sales Management, Digital Marketing, International Marketing, Social Media Marketing, Public Relations, Sports and Events Marketing, Marketing Communications, Sustainable Marketing, and Marketing Internships. These electives allow students to customize their studies according to their career interests while gaining practical business and communication skills. The program strongly emphasizes experiential learning through projects, case studies, and internships that provide real-world exposure to marketing strategies and professional environments. A specialized concentration in Digital Marketing is also available for students interested in the rapidly evolving digital and social media industry. This concentration prepares students to understand modern marketing technologies, consumer engagement across digital platforms, and integrated online marketing strategies. Students pursuing the Digital Marketing concentration complete 21 credits, including required courses in Consumer Behavior, Marketing Research, Marketing Communications, Advanced Marketing Management, Digital Marketing, and Social Media Marketing. In addition, students must complete an internship related to digital or social media marketing, giving them valuable professional experience and industry exposure. The curriculum is designed to help students develop expertise in creating, managing, and analyzing digital marketing campaigns while combining modern technological skills with traditional marketing principles. Overall, the program equips graduates with strong communication, research, leadership, strategic planning, and digital marketing abilities necessary for success in today’s competitive global business environment.