COURSE CURRICULUM

The MS in Marketing Analysis program at DePaul University is designed to prepare students for careers in data-driven marketing by combining technical analytics training with real-world business application. Throughout the program, Chicago serves as a living learning environment where students engage directly with leading companies and work with live datasets from top organizations. This hands-on approach allows students to apply analytical techniques such as segmentation, perceptual mapping, and text analysis in real-time business scenarios. By collaborating with Chicago-area firms, students gain valuable exposure to one of the most dynamic marketing ecosystems in the world while developing the ability to present executive-level deliverables.The curriculum is focused on building both technical expertise and strategic thinking. Students develop strong data fluency by learning industry-standard tools such as SPSS, R, Excel, Python, and MaxQDA, which prepare them for roles in market intelligence, customer insights, and marketing strategy. In addition to technical training, the program emphasizes the ability to interpret consumer behavior and performance data to generate actionable insights that support business decision-making. A strong focus is placed on executive communication, helping students learn how to clearly present findings, collaborate with teams, and deliver professional-level marketing recommendations.Another key feature of the program is its emphasis on artificial intelligence and automation in marketing. AI is integrated throughout the coursework, allowing students to explore how modern technologies are transforming areas such as customer segmentation, predictive modeling, and text analysis. This ensures that graduates are not only familiar with AI tools but are also capable of using them to extract meaningful insights and improve marketing strategies.Overall, the program equips students with a combination of analytical skills, strategic mindset, and practical experience that prepares them to become confident marketing analysts. Graduates leave ready to interpret complex data, influence business decisions, and contribute effectively to data-driven marketing environments in today’s competitive job market.