COURSE CURRICULUM

The Marketing MBA specialization at DePaul University is designed to prepare students for leadership roles in the rapidly evolving field of marketing by combining core business management training with specialized marketing knowledge. The curriculum builds a strong foundation in key areas such as market research, category management, business development, and digital marketing. Students learn how to analyze consumer behavior, identify market opportunities, and develop strategies that create value for both businesses and customers. A central part of the program focuses on marketing strategy and planning, where students are trained to design, implement, and evaluate marketing initiatives that align with organizational goals and respond to competitive market conditions.The curriculum includes the MBA core courses, which cover essential business disciplines such as managerial economics, financial management, accounting for decision-making, operations, leadership, and strategic management. These core courses ensure that students develop a broad understanding of how organizations function and how different business areas interact. Alongside the core, students complete specialized marketing courses that deepen their expertise in targeted areas of the field. These include analytical tools for marketers, brand management, new product management, pricing strategy, and digital marketing analytics and planning. Through these courses, students gain both quantitative and qualitative skills needed to interpret data, evaluate marketing performance, and make informed strategic decisions.A key feature of the program is its flexibility, allowing students to specialize further or combine electives to match their career goals. The curriculum emphasizes practical application through case studies, projects, and data-driven assignments that simulate real-world marketing challenges. Students also learn how to develop integrated marketing strategies that use both traditional and digital channels to reach consumers effectively. Overall, the program prepares graduates for roles such as marketing manager, brand manager, digital marketing manager, marketing analyst, and account manager by equipping them with strategic thinking, analytical capability, and leadership skills necessary for success in modern marketing environments.