COURSE CURRICULUM

The Marketing curriculum provides students with a comprehensive understanding of both the strategic and analytical aspects of modern marketing. Through courses such as Consumer Behavior, students explore how individuals and groups make purchasing decisions, gaining insights into motivations, preferences, and trends. International Marketing expands this perspective by examining global markets, cultural differences, and strategies for reaching customers across borders. Internet Marketing and Social Media Marketing focus on digital platforms, teaching students how to engage audiences, build brand presence, and create effective online campaigns, while Mobile Marketing highlights strategies tailored to mobile users in an increasingly connected world.Marketing Management and Marketing Analysis and Planning develop core business skills, enabling students to design, implement, and evaluate marketing strategies. Quantitative Methods strengthens analytical abilities by teaching students how to interpret data and use it for informed decision-making. New Product Development introduces the process of creating and launching new products, from idea generation to market entry. Sales Strategy and Technology focuses on building strong sales techniques and leveraging technology to improve customer relationships and drive revenue.In addition to core coursework, students can choose from specialized concentrations to align with their career goals. Digital Marketing prepares students for roles in online and technology-driven marketing environments, while Marketing Insights offers flexibility to explore various areas such as analytics and consumer research. The Sales Leadership concentration emphasizes real-world selling experience, leadership development, and industry connections. Together, these courses and tracks equip students with a versatile skill set, preparing them for successful careers in marketing, sales, and business strategy across diverse industries.