COURSE CURRICULUM

The coursework in the Sports Communication program is designed to prepare students for careers in sports media, journalism, public relations, and sports marketing by combining hands-on production skills with communication theory and industry practice. Students begin with foundational courses such as Introduction to Sports Management, which provides an overview of how sports organizations operate and how communication plays a key role in their success.Sports Reporting focuses on developing journalism skills specific to the sports industry, including writing game stories, conducting interviews, and covering live sporting events. Sports Podcasting teaches students how to create and produce audio content, helping them build modern storytelling skills that are widely used in sports media today. Sports Campaigns introduces students to strategic communication planning, where they learn how to design and execute promotional campaigns for sports teams, athletes, or events.Fox Sports University provides students with real-world, industry-connected learning experiences by working on projects aligned with professional sports media organizations. This course helps students understand how media companies operate and how content is developed for large audiences. Topics in Fan Studies explores how fans engage with sports culture, including behavior, identity, media consumption, and community building.The program offers different academic tracks to allow students to specialize in their interests. The Sports Journalism track focuses on reporting and media production, preparing students for careers in broadcasting, writing, and digital media. The Sports Promotion and Publicity track emphasizes marketing, branding, and public relations strategies within sports organizations. The Sports and Society track examines the cultural, social, and political impact of sports on communities and audiences.Overall, the curriculum blends practical media production, strategic communication, and academic analysis to prepare students for dynamic careers in sports journalism, media production, public relations, marketing, and sports communication industries.