COURSE CURRICULUM

The coursework in the Public Relations and Advertising program is designed to prepare students for careers in strategic communication, media, and brand management by combining creative, analytical, and professional skills. Students begin with foundational courses such as Writing for Public Relations and Advertising, which develops clear and effective communication skills for crafting press releases, promotional content, and media messages. Copywriting focuses on persuasive writing techniques used in advertising campaigns, helping students learn how to create impactful messages that connect with audiences.Creative development is a key part of the curriculum, with courses like Creativity in Advertising encouraging students to generate original ideas and design innovative campaigns. Digital Advertising and Digital and Social Media Strategy train students to work with modern platforms and tools used in online marketing, including social media campaigns, audience targeting, and digital content creation. These courses ensure students are prepared for the rapidly evolving digital communication landscape.Professional and ethical understanding is also emphasized through Advertising & Public Relations Ethics, which explores moral responsibilities, transparency, and decision-making in communication practices. Crisis Communication Management teaches students how to respond to public relations challenges, manage organizational reputation, and communicate effectively during emergencies or controversies.Event Planning provides practical skills in organizing and managing promotional events, product launches, and corporate gatherings, while also developing organizational and coordination abilities.Overall, the curriculum blends theory, creativity, and practical training to prepare students for the communications industry. Students gain experience in writing, strategy, digital media, and campaign development, supported by resources such as major requirements, class schedules, and departmental guidance. The program also offers combined bachelor’s and master’s degree options, allowing students to pursue advanced study and expand their career opportunities in public relations, advertising, marketing, and media industries.