COURSE CURRICULUM

The Bachelor of Arts (BA) in Decision Analytics program at DePaul University offers a curriculum designed to develop strong skills in data-driven decision-making, analytics, and business intelligence. The coursework blends computer science, statistics, and marketing-focused analytics to prepare students for roles in data-informed organizations.Students begin with core Computer Science coursework that builds a foundation in programming and computational thinking. This supports more advanced study in data handling, analysis, and modeling techniques used across industries.The program emphasizes Advanced Data Analysis and Data Mining, where students learn how to explore large datasets, identify patterns, and extract meaningful insights. These skills are further strengthened through Descriptive Analytics and Predictive Analytics, which focus on summarizing data trends and forecasting future outcomes using statistical and computational methods.Database Programming teaches students how to design, manage, and query databases, ensuring they can efficiently store and retrieve large volumes of information. Text Analytics introduces methods for analyzing unstructured data such as text from social media, reviews, and documents.Business-oriented courses such as Consumer Behavior, Organization Intelligence, Quantitative Methods in Marketing, and Strategic Tools for Marketers help students apply analytics to real-world business problems, particularly in understanding customers and improving decision-making.Overall, the program prepares students to work in roles that combine technical data skills with business insight, enabling them to support strategic decisions in marketing, operations, and organizational planning across a variety of industries.