COURSE CURRICULUM

The MBA in Digital Marketing at Concordia University Chicago offers a specialized curriculum designed to equip students with the strategic insight and technical skills needed to excel in the fast-evolving digital marketing landscape. The program begins with Digital Strategy & Planning, where students develop a comprehensive understanding of digital marketing frameworks and practical tools for crafting and managing campaigns. Digital Marketing Analytics focuses on interpreting data from digital platforms such as social media, search engines, and websites, helping students learn how to track, analyze, and optimize marketing performance using key metrics and analytics tools. Social Media Marketing Communications explores how social media has transformed marketing communication, emphasizing the creation of strategies that leverage social interactions to achieve branding and business goals. The final course, Mobile Marketing, addresses the critical role of mobile technologies in consumer engagement. It trains students to evaluate emerging mobile platforms and trends and to design effective mobile marketing campaigns aligned with organizational objectives. Together, these courses provide a deep, hands-on learning experience in strategic planning, data analysis, consumer engagement, and campaign execution, preparing graduates to lead in digital marketing roles across industries.