COURSE CURRICULUM

The Bachelor of Arts in Tourism and Hospitality Management requires students to complete 50 units of upper-division coursework as part of the 120 total units needed for graduation, while allowing up to 70 transferable units from previous studies. This structure makes the program especially suitable for transfer students who have already completed foundational coursework and wish to specialize in hospitality management at an advanced level.The upper-division curriculum is divided into three main components: 9 units of General Education, 14 units of free electives, and 27 units of core tourism and hospitality management courses. The core coursework is designed to provide students with in-depth knowledge of industry practices and management strategies. Required courses include Restaurant Management, Customer Relationship Management, Tourism and Sustainable Development, Hotel Operations Tactics and Strategies, and Meetings and Event Planning. These courses focus on key operational areas and equip students with practical and managerial skills needed in the hospitality sector.In addition to the required courses, students must complete 12 units of electives chosen from a variety of specialized subjects. These include Introduction to Hospitality and Tourism, Global Issues in Hospitality Management, Sports and Entertainment Marketing, Festival and Entertainment Management, and Human Resources Management. Students may also explore niche areas such as wine studies or tribal gaming, or gain hands-on experience through hospitality internships. These electives allow students to tailor their studies according to their career interests and industry trends.Overall, the program combines flexibility with specialized training, preparing students for leadership roles in tourism, hotel management, event planning, and related fields. The blend of academic coursework and practical experiences ensures graduates are well-equipped to meet the demands of the global hospitality industry.