COURSE CURRICULUM

The Bachelor of Arts in Marketing at Bellarmine University is a comprehensive 120-credit program designed to prepare students for a wide range of careers in areas such as digital marketing, sales, advertising, product management, and international marketing. The curriculum begins in the first year with foundational courses like Introduction to Business, English Composition, Global History, and Natural Science, alongside personal development through the Knight Life seminar series. Students also study calculus or business math and explore the social sciences through courses such as Introductory Psychology. In the second year, the focus expands to core business competencies with courses in financial and managerial accounting, macro- and microeconomics, business technology, and philosophy. Students are introduced to marketing principles and deepen their communication skills through public speaking or business communication courses. The third year strengthens business acumen through courses in business law, management, finance, and electives in marketing such as International Trade and Finance and Consumer Behavior. Students also choose from marketing electives and complete required general education courses in theology, dignity and inclusivity, and upper-level philosophy or theology. In the final year, students engage in advanced marketing topics including Marketing Research and the Marketing Strategy Capstone, along with a business internship to gain real-world experience. The program concludes with the Senior Comprehensive Exam, Business Policy, and a Senior Seminar that emphasizes community engagement. Throughout the four years, students complete electives that allow for academic customization aligned with personal interests or career goals. The program’s blend of strategic marketing theory, practical application, and a liberal arts foundation provides graduates with the communication, analytical, and ethical decision-making skills necessary to thrive in dynamic marketing environments. Whether pursuing graduate studies or entering the workforce, Bellarmine’s BA in Marketing offers the tools and insights to excel in competitive and evolving business landscapes.