COURSE CURRICULUM

The Digital Marketing concentration within the M.S. in Technology Management is designed to provide students with advanced expertise in modern marketing strategies, data analytics, and digital communication tools. The program covers key areas including marketing and social media analytics, artificial intelligence applications in marketing, strategic consumer engagement, marketing strategy, and marketing analysis, ensuring students can make data-driven decisions and optimize campaigns for measurable results. Students also gain practical skills in digital marketing communication, search engine optimization, and leveraging AI and machine learning to enhance marketing effectiveness and customer insights. The curriculum emphasizes a combination of technical proficiency, strategic thinking, and creative problem-solving, preparing graduates to manage and lead digital marketing initiatives across various industries. Hands-on experience with contemporary marketing platforms and analytical tools enables students to design, implement, and assess digital campaigns, while courses in strategy and consumer engagement provide a strong foundation in understanding market behavior and audience targeting. By integrating analytics, technology, and innovative marketing practices, this concentration equips students for high-impact roles such as digital marketing manager, brand strategist, social media director, marketing analyst, or e-commerce specialist. Graduates leave with the skills to drive brand growth, enhance online presence, and deliver measurable business results in today’s competitive digital marketplace.