COURSE CURRICULUM

The Business Analytics Management concentration equips students with advanced skills to analyze data, make informed decisions, and drive strategic initiatives in diverse organizational contexts. Core courses begin with BA 600 Foundations of Business Analytics, which may be waived for students with a relevant undergraduate degree or prior coursework, providing an introduction to key analytical concepts, tools, and methodologies. BA 611 Business Intelligence focuses on data collection, reporting, and visualization techniques to support decision-making processes. BA 621 Optimization & Decision Models teaches students to apply quantitative methods and mathematical models to solve complex business problems efficiently. BA 631 Data Mining develops skills in extracting actionable insights from large datasets, while BA 641 Marketing & Social Media Analytics emphasizes analyzing consumer behavior, market trends, and digital engagement strategies. BA 651 Financial Analytics equips students with tools to evaluate financial performance, assess risk, and support investment decisions. CS 661 AI & Machine Learning introduces advanced computational techniques for predictive analytics and automation, enabling students to leverage artificial intelligence in business contexts. Through this concentration, students gain a blend of technical expertise, analytical reasoning, and strategic thinking, preparing them for roles such as business analysts, data scientists, analytics managers, and decision support specialists, capable of transforming data into actionable insights and driving organizational success in an increasingly data-driven business environment.