COURSE CURRICULUM

The Master of Business Administration with a concentration in Marketing offers a comprehensive curriculum designed to equip students with essential business and marketing skills. Core courses include Financial Accounting for Decision Making, which introduces accounting concepts for organizational decisions, and Behavior, Well-being & Ethics, focusing on managing behavior, stress, and ethical responsibilities in business. Applied Microeconomics enhances understanding of economic models to support sound management decisions. Financial Management covers key topics like capital budgeting, financial markets, and working capital management. Global Strategic Management provides tools for gaining competitive advantages in a global business environment, while Marketing Management introduces fundamentals of product development, pricing, promotion, distribution, segmentation, and marketing research with an emphasis on global marketing and ethics. The MBA Capstone integrates learning through simulation exercises to sharpen strategic decision-making.In the marketing concentration, students are required to take Marketing Strategy, a course that uses case analysis and simulations to develop skills in planning, executing, and evaluating marketing programs, culminating in a real-world marketing plan project. Students then select two electives from options like Marketing Analysis, which covers research techniques and data analysis with a focus on internet marketing; International Marketing, addressing cultural, legal, and technological factors in global markets; Integrated Marketing Communication, which studies advertising, personal selling, and digital marketing to manage brand communication; and Digital Marketing Communication, focusing on digital, social, and mobile marketing strategies, analytics, and communication techniques. Together, these courses provide practical, strategic, and analytical knowledge essential for future marketing leaders, preparing students to successfully manage and innovate within the marketing field.