COURSE CURRICULUM

The Bachelor of Arts in Business Administration at Avila University requires the completion of 120 credit hours, including 38 to 51 core curriculum credits and 36 to 39 major-specific credits. As part of the liberal arts core, students must complete PY 101 General Psychology to gain insights into human behavior, a crucial element for effective business management. The program’s major requirements provide a strong foundation in key business disciplines such as accounting, economics, finance, management, and marketing, ensuring students develop the analytical and decision-making skills necessary for success in today’s competitive business environment. Courses like Principles of Accounting I and II, Principles of Microeconomics and Macroeconomics, Finance, and Management introduce students to essential financial and economic concepts, while Legal Aspects of Business and Writing a Business Plan help them understand business law and entrepreneurial processes. Additionally, courses such as Statistical Analysis, Navigating the Digital Society, and Writing Plans and Proposals emphasize data literacy, communication, and digital competency—skills critical for modern business leaders. The program integrates theory and practice, preparing students to develop business strategies, evaluate market trends, and effectively lead teams. Graduates emerge with the comprehensive knowledge and practical experience needed to pursue careers in management, marketing, finance, or entrepreneurship.