COURSE CURRICULUM

Auburn University at Montgomery offers a comprehensive array of courses designed to prepare students for careers across business, healthcare, and management disciplines. The Marketing major equips students with the skills to create customer value in dynamic markets, emphasizing courses such as Principles of Marketing, Digital Marketing & Technology, Marketing Research & Analytics, Professional Sales, Services Marketing, and International Marketing. Students also engage in applied experiences through internships, independent studies, and capstone projects to translate classroom knowledge into practical strategies. The Management major develops leadership, strategic thinking, and organizational skills through courses including Essentials of Management, Organizational Behavior, Leadership for a Changing World, Strategic Management, and International Business Management. Emphasis is placed on ethics, diversity, small business management, and change leadership, ensuring graduates are prepared to lead in complex organizational environments. Finance and accounting courses, such as Principles of Financial Management, Financial Modeling, Investments, Bank Management, and Entrepreneurial Finance, provide analytical and quantitative skills necessary for financial decision-making in corporate and entrepreneurial settings. Human Resource Management courses cover talent acquisition, employee training, compensation, labor relations, and strategic HR management, preparing students to manage people and organizational processes effectively. Healthcare Administration students study policy, law, finance, quality improvement, data analytics, and leadership through courses such as Healthcare Accounting, Health Economics, Leadership & Innovative Behavior, Healthcare Finance, Policy in Healthcare, and Healthcare Administration Capstone. Across all programs, experiential learning is integrated through internships, research projects, and independent studies, allowing students to apply theoretical knowledge to real-world challenges. This comprehensive curriculum fosters analytical thinking, ethical decision-making, effective communication, and leadership capabilities. Graduates emerge with versatile skills, prepared to excel in business, management, healthcare, marketing, and finance roles, while adapting to the demands of evolving industries and global markets.