COURSE CURRICULUM

The Business Administration programs at Auburn University at Montgomery in Montgomery offer a comprehensive set of courses designed to build strong foundations in business knowledge, leadership, finance, marketing, and human resource management. The curriculum begins with core business courses that help students understand essential organizational and professional skills. Courses such as Career Launch Essentials, Business Communication, ERP Business Process Management, and Strategic Management introduce students to professional development, communication in business environments, and strategic decision-making in organizations.Finance courses focus on financial planning, investment strategies, and the functioning of financial institutions. Students study subjects such as Personal Money Management, Principles of Financial Management, Intermediate Financial Management, Financial Institutions and Markets, Investments, Bank Management, and International Finance. These courses develop skills in financial analysis, capital management, and portfolio evaluation, preparing students for careers in banking, corporate finance, and investment management. Additional opportunities such as finance seminars, internships, and independent study courses allow students to gain practical experience and explore specialized financial topics.The healthcare administration courses are designed for students interested in managing healthcare organizations and understanding healthcare systems. Courses such as Healthcare Accounting, Health Economics, Introduction to Health Policy, Understanding the U.S. Healthcare System, Healthcare Law and Ethics, Data Analytics for Healthcare, and Healthcare Finance help students learn about healthcare operations, financial management, and policy development in the healthcare industry. Advanced courses also explore leadership, quality improvement, and healthcare marketing strategies.Human resource management courses focus on developing the skills necessary to manage employees and workplace relationships effectively. Students study topics such as Human Resource Management, Compensation Management, Employment Law, Labor and Management Relations, Managing Reward Systems, Employee Recruitment and Selection, Training and Development, and Strategic Human Resource Management. These courses prepare students to handle workforce planning, employee performance evaluation, and organizational development.Marketing courses emphasize understanding customer behavior, market analysis, and promotional strategies. Students learn about Principles of Marketing, Digital Marketing and Technology, Marketing Research and Analytics, Retailing, Professional Sales, Services Marketing, and International Marketing. The curriculum also includes courses on competitive strategy, marketing strategy, and sales management, helping students develop the analytical and creative skills needed to promote products and services effectively.Management courses help students develop leadership and organizational skills needed to manage businesses in a global environment. Courses such as Essentials of Management, Organizational Behavior, Legal Environment of Business, Business Ethics, Managing Diversity, Leadership for a Changing World, Organizational Change and Development, and International Business Management focus on decision-making, ethical leadership, and effective management strategies. Many programs also include internships, independent study opportunities, and special topics courses, allowing students to gain hands-on experience and explore specialized areas of business.