COURSE CURRICULUM

The program requires 30 credit hours, typically completed in one year full-time. Core courses include Marketing Management, Consumer Behavior, Marketing Research, Digital Marketing Strategy, Data-Driven Decision Making, and Brand Strategy. Electives may cover topics like Social Media Marketing, International Marketing, and Marketing Analytics. The curriculum includes a capstone project where students apply learned concepts to solve real marketing challenges. Hands-on learning is emphasized through group projects, simulations, and potential internships. The program also incorporates ethical considerations in marketing and emerging trends like AI in marketing.