COURSE CURRICULUM

The Product Design MSc is structured around modules that guide students through a progressive development of creative, technical, and professional skills in design. Design Thinking introduces students to innovative problem-solving methodologies, emphasizing human-centred approaches that balance functionality, aesthetics, and user experience. The Creative Entrepreneur module focuses on developing business and entrepreneurial skills, enabling students to manage design projects effectively and explore opportunities for commercialisation. Future Design Trends encourages awareness of emerging technologies, cultural influences, and market dynamics, preparing students to anticipate and respond to changes in the design landscape. Product Innovation provides practical experience in developing original design concepts, combining research, prototyping, and evaluation to create solutions that address complex challenges. The Design Innovation Project: Product Design allows students to apply their learning to a substantial project, integrating creativity, technical skill, and strategic thinking in a real-world context. The Major Project: Product Design serves as the culmination of the program, where students produce a comprehensive, high-quality body of work that reflects their personal design voice and professional expertise. Together, these modules foster a balance of creativity, critical analysis, and practical application, equipping graduates with the skills, knowledge, and confidence to succeed as innovative product designers, design entrepreneurs, or leaders in creative industries.