COURSE CURRICULUM

The Marketing MSc is structured around modules that develop both theoretical knowledge and practical expertise in modern marketing practices. Global Business Strategy provides students with an understanding of how organisations compete and succeed in international markets, linking strategic decision-making to marketing initiatives. Business Ethics and Sustainability explores the importance of responsible business practices, encouraging students to consider ethical challenges and sustainable approaches in marketing and organisational decision-making. Digital and Interactive Marketing focuses on contemporary marketing tools and techniques, including online engagement, social media, and data-driven strategies, equipping students to navigate the evolving digital landscape. Marketing Communication and Planning examines how to design and implement effective marketing campaigns, integrating branding, messaging, and customer engagement strategies. The Capstone Project allows students to apply their learning to a real-world marketing challenge, demonstrating their ability to analyse complex problems, develop solutions, and present outcomes professionally. For those following the professional experience route, the Business Consultancy Project provides hands-on experience working with an organisation to solve practical marketing issues, enhancing both analytical and interpersonal skills. Collectively, these modules prepare graduates to operate strategically and creatively in diverse marketing roles, equipping them with the leadership, analytical, and digital competencies needed to succeed in a competitive and global business environment.