COURSE CURRICULUM

The Marketing BA (Hons) degree provides a comprehensive and practical approach to understanding marketing in today’s fast-paced, global business environment. In the first year, students build a strong foundation through modules such as Responsible Business, Principles of Marketing, Marketing Skills for the Modern Era, Financial Concepts and Planning, Strategic Marketing Research, and Marketing Communications, developing essential knowledge of core marketing principles, business strategy, and communication skills. The second year expands this learning with Creative Brand Management, Digital Marketing for Performance and Growth, Global and Intercultural Event Management, Innovative Coders: From Concept to Creation, Consumer Psychology, Business Research Methods, and The Business Lab: Real-World Consulting in Action, providing opportunities to apply theory to practical situations, understand consumer behaviour, and gain experience with digital and global marketing strategies. In the final year, students consolidate their skills through Research Investigation, Designing Your Marketing Career, Social Media, Content and Influencer Marketing, Global and Cross-Cultural Marketing, and Social Justice Marketing, equipping them with advanced expertise in digital marketing, brand management, and socially responsible marketing practices. Throughout the program, students develop analytical, creative, and strategic thinking skills, preparing them for careers in marketing, advertising, brand management, digital marketing, social media, market research, and communications, with the ability to adapt to evolving industry trends and global business challenges.