COURSE CURRICULUM

The International Tourism and Hospitality Management BA (Hons) degree offers a thorough understanding of global tourism and hospitality, combining business knowledge with practical and cultural insights. In the first year, students build a foundation through modules such as Responsible Business, Hospitality in the Digital Era, Global Tourism Dynamics, AI and the Future of Work, Delivering Excellence in Visitor Experience, and Tourism, Society and Culture, which introduce key concepts, industry trends, and the importance of customer-focused service. The second year develops these skills further, with modules including Dynamic Insights in Contemporary Hospitality, Marketing and Managing Tourist Destination Experiences, Event Design, Sensory Experience and Staging, Digital Marketing for Performance and Growth, Business Research Methods, The Business Lab: Real-World Consulting in Action, and Perspectives on Cultural and Heritage Tourism, providing opportunities to apply theory in practical settings and engage with real-world projects. In the final year, students focus on advanced topics through Research Investigation, Transforming Tourism and Hospitality in a Time of Crisis, Critical Perspectives on Dark Tourism, Operations and Innovation of Hotel Management, and Responsible, Sustainable and Ethical Tourism in a Changing World, fostering critical thinking and strategic problem-solving. The program equips graduates with leadership, analytical, and cross-cultural skills, preparing them for careers in international hotels, resorts, travel agencies, event management, and tourism organisations, ready to respond creatively and responsibly to a dynamic global industry.