COURSE CURRICULUM

The International Business BA (Hons) degree provides a thorough understanding of the global business landscape, equipping students with the skills and knowledge necessary to operate effectively in international markets. In the first year, students develop a foundation through modules such as Responsible Business, Entrepreneurship and the Business Environment, Leading Global Business, Managing Business Resources, AI and the Future of Work, and Fundamentals of Sales and Marketing, which introduce essential business concepts, ethical considerations, and the role of innovation and technology in modern organisations. The second year focuses on applying this knowledge in international contexts, with modules including International Finance, Managing Diversity and Cultural Complexity, Controversies in International Trade, Business Research Methods, Data Visualisation for Business Insights, and The Business Lab: Real-World Consulting in Action, providing practical experience and opportunities to solve real-world business problems. In the final year, students consolidate their learning through advanced modules such as Research Investigation, Multinational Corporations in Emerging Markets, Developing Organisational Strategy in the Digital Age, Operations and Project Management, Global and Cross-Cultural Marketing, and Rethinking Globalisation, enabling them to analyse complex business environments, develop strategic solutions, and understand global market dynamics. Graduates are prepared for careers in multinational companies, international trade, consultancy, marketing, finance, and management roles, equipped with critical thinking, analytical, and cross-cultural skills to succeed in a rapidly changing global economy.