COURSE CURRICULUM

The Fashion Marketing BA (Hons) degree provides a thorough and practical approach to understanding the fashion industry and developing the skills required for a successful career in fashion marketing. In the first year, students build a strong foundation through modules that cover responsible business practices, fashion marketing principles, visual communication, creativity and collaboration, digital fashion, and the relationship between fashion, society, and culture. The second year expands on this knowledge, focusing on consumer behaviour, trend analysis, fashion branding, public relations, campaign planning, and fashion buying, while also introducing research methods and real-world consulting experience through The Business Lab. Students gain insight into the strategic and practical aspects of the fashion industry, preparing them for professional challenges. In the final year, the program emphasizes independent research, creative communications, luxury brand management, and future innovation, while supporting students in designing their careers. The course combines theoretical understanding with practical application, enabling students to analyse market trends, develop marketing campaigns, and communicate brand messages effectively. Graduates are equipped to pursue diverse roles within the fashion industry, from marketing and brand management to digital strategy, retail, and luxury brand sectors, while also fostering awareness of sustainability and innovation, ensuring they can respond creatively and responsibly to the evolving demands of the global fashion market.