COURSE CURRICULUM

The Marketing MA is designed to equip students with a comprehensive understanding of contemporary marketing practices, combining theoretical knowledge with practical application. The program develops the skills necessary to analyse consumer behaviour, manage products and brands, and implement strategic marketing decisions in an international context. Core modules such as Consumer Psychology for Marketing, Distribution and Price Management, Product and Brand Management, Multi-Platform Marketing Communications, Marketing Research Insights, and Strategic Marketing Management in an International Context provide students with a strong foundation in marketing theory, analytical techniques, and practical problem-solving. The Marketing Dissertation allows students to explore a specialised area of interest in depth, developing critical thinking, research, and communication skills essential for professional success. Optional modules, such as Marketing Creativity and Innovation, encourage the development of innovative approaches to marketing challenges, fostering creativity alongside strategic acumen. By integrating knowledge across consumer behaviour, brand strategy, multi-channel communications, and research methods, the course prepares graduates for a wide range of careers in marketing, advertising, brand management, and communications. Students gain the expertise to make informed, data-driven decisions, implement effective campaigns, and respond to evolving trends in a competitive and rapidly changing global marketplace, positioning them for success in professional marketing roles.