COURSE CURRICULUM

The Entrepreneurship and Innovation Master’s program offers a comprehensive curriculum designed to equip students with the knowledge, skills, and practical experience needed to succeed in dynamic business environments. Central to the course is the development of an entrepreneurial mindset, helping students identify and evaluate opportunities for new ventures while fostering creativity and innovative thinking. Through modules such as Innovation through Design Thinking and Creativity and Innovation Management, students learn to apply structured approaches to problem-solving, generating practical solutions that can be transformed into viable business ideas. The program emphasizes data-driven decision-making with Analytics for Business, ensuring that students can interpret information effectively to guide strategic choices. Enterprise Development and Entrepreneurial Marketing modules provide insights into building, promoting, and managing start-ups, while Innovation and Digital Strategies focus on leveraging technology and digital tools to gain competitive advantage. The course culminates in the Entrepreneurial Project, enabling students to apply theoretical knowledge in a real-world context by developing a fully-fledged business plan or innovative venture. Throughout the program, students are supported in enhancing their creativity, strategic thinking, leadership, and project management skills, preparing them to drive innovation, create new enterprises, and contribute meaningfully to economic growth in a rapidly evolving global business landscape.