COURSE CURRICULUM

The Marketing MSc is designed to provide students with an advanced understanding of contemporary marketing practices, combining theoretical insights with practical applications in a global business context. Core modules, including Consumer Psychology for Marketing, Distribution and Price Management, Product and Brand Management, Multi-Platform Marketing Communications, Marketing Research Insights, and Strategic Marketing Management in an International Context, equip students with the knowledge and skills to analyse consumer behaviour, design and implement effective marketing strategies, and manage products and brands across diverse markets. The Marketing Dissertation allows students to undertake independent, in-depth research on a topic of personal or professional interest, developing critical thinking, analytical, and problem-solving skills essential for success in the marketing industry. The optional module, Data Analytics for Marketing, enhances the program by providing students with the ability to leverage data-driven insights to inform strategic decisions, optimise campaigns, and improve marketing performance. Throughout the course, students gain practical experience in applying digital and analytical marketing techniques, integrating multi-channel communications, and understanding the complexities of international marketing environments. By completing this MSc, graduates are well-prepared to pursue careers in marketing management, brand strategy, advertising, and communications, equipped with both the creative and analytical expertise required to excel in a competitive, rapidly evolving global marketplace.