COURSE CURRICULUM

The MBA with Digital Marketing is structured to equip students with a comprehensive understanding of both general business management and specialised digital marketing skills. The program begins with core modules such as Fundamentals of Senior Management, which introduces the key management functions and the organisational context in which businesses operate, and The Strategic Manager, which focuses on the development and execution of business strategy while exploring factors that influence organisational decision-making. Professional Management and Research Skills supports learners in managing their development through a continuous professional learning approach. The course then delves into digital marketing through Theoretical Perspectives in Digital Marketing, providing an in-depth study of consumer behaviour, branding, marketing communications, and social media marketing, followed by Digital Marketing Strategies, where students gain practical experience planning and implementing digital campaigns while developing strategic decision-making skills. At the dissertation stage, students choose between the Strategic Business Project, which involves rigorous research and the integration of prior learning to address a key business issue, and Developing Professional Practice, which applies theory to real-world industry projects. Both options develop specialist and transferable skills, enhance employability, and provide opportunities to build professional networks, ensuring graduates are prepared for leadership roles and advanced careers in business and digital marketing.