COURSE CURRICULUM

The MBA with Digital Marketing at UWS London is structured to provide a balance of core management knowledge, practical digital marketing skills, and applied business experience. The program begins with the Fundamentals of Senior Management, a 40-credit module introducing key management functions and the internal and external contexts in which contemporary organisations operate. Students then study The Strategic Manager, exploring how managers shape and implement strategy while responding to environmental and organisational influences. Professional Management and Research Skills develops capabilities in managing professional and research tasks using a continuing professional development approach. Digital marketing is addressed through Theoretical Perspectives in Digital Marketing, which examines consumer behaviour, branding, marketing communications, and social media marketing, and Digital Marketing Strategies, which provides practical experience in planning, executing, and evaluating effective digital marketing campaigns. At the dissertation stage, students have the option to undertake either a Strategic Business Project or Developing Professional Practice, both 60-credit modules. The Strategic Business Project involves rigorous research, integrating learning from earlier modules to investigate a significant business issue, while Developing Professional Practice focuses on applying theory in real-world contexts, enhancing both specialist and transferable skills and fostering professional networking opportunities. Together, these modules ensure graduates develop a combination of strategic, analytical, and practical expertise, preparing them for leadership roles in business and digital marketing across a global context.