COURSE CURRICULUM

The program is structured over four years to develop students’ knowledge and skills in business and marketing. In the first year, students build a strong foundation through core modules such as marketing, organisational understanding, and entrepreneurial thinking, while also choosing optional subjects like people management, finance, AI in business, and professional development. The second year focuses on enhancing practical and applied skills, with core modules including social media marketing, sustainability, and operations management, alongside optional subjects such as organisational behaviour, digital workplaces, and business analytics. In the third year, students who specialise in marketing study advanced topics such as digital marketing and analytics, consumer behaviour, marketing communications, global marketing, and practical marketing applications, as well as research methods to prepare for their final project. The fourth year, or honours year, emphasises advanced marketing strategies and independent research, where students complete a dissertation and explore key areas such as marketing strategy, branding, AI in marketing, and customer experience management. Overall, the course combines foundational learning, practical skills, and specialised marketing knowledge to prepare students for careers in marketing and the wider business environment.