COURSE CURRICULUM

The BA International Business Management program provides a comprehensive foundation in global business, combining theoretical study with practical application. In the first year, students develop core knowledge in key business disciplines such as marketing, finance, organisational behaviour, and entrepreneurial innovation, while gaining an understanding of how businesses operate in an international context. Year two builds on this foundation, focusing on applying management theories and frameworks to real-world situations through live projects, consultancy work, and optional international mobility opportunities. Students also deepen their expertise in marketing practice, financial performance management, and contract law, while enhancing their personal brand and creative problem-solving skills for sustainable employment. The final year emphasizes advanced global business strategies, ethical decision-making, and sectoral studies with an international focus. Students undertake independent projects that explore the dynamics of international business and develop skills in strategic management, global ethics, leadership, strategic marketing, and international business communication. The program blends academic rigor with experiential learning, preparing graduates to navigate complex challenges and opportunities in global markets. By the end of the course, students are equipped with a strong theoretical understanding, practical experience, and professional skills, enabling them to pursue careers in international business, multinational organisations, and other roles requiring expertise in global commerce, strategic thinking, and cross-cultural management.