COURSE CURRICULUM

The Business Management BA program introduces students to the fundamentals of business in the first year, covering essential topics such as finance, human resource management, marketing, accounting, and understanding organisational structures. Through practical assignments and projects, students begin to apply theoretical knowledge to real-world business scenarios, building a strong foundation for future study. In the second year, students deepen their expertise by exploring areas such as marketing practice, financial performance management, and contract law. Opportunities for professional placement, volunteering, or international mobility provide valuable hands-on experience and enhance employability. The course encourages students to develop personal and professional skills, including creativity, value creation, and building a personal brand for sustainable employment. In the final year, the focus shifts to advanced topics such as ethics, sustainability, leadership, and strategic management. Students undertake an independent project, applying their knowledge to a specific business problem or opportunity, while modules in contemporary issues, global ethics, and leading and developing people prepare them to make informed, responsible decisions in a complex business environment. By combining theoretical understanding, practical experience, and professional development, the program equips graduates with the analytical, strategic, and leadership skills required to succeed in a wide range of business roles, drive innovation, and navigate the challenges of a global, rapidly changing marketplace.