COURSE CURRICULUM

The Entrepreneurship and Innovation Management master’s program offers a comprehensive curriculum designed to equip students with the knowledge, skills, and practical experience required to succeed in dynamic and technology-driven business environments. In the first semester, students engage with core subjects such as Entrepreneurship and the Digital Economy, New Business Venturing, and Digital Innovation, which provide a strong foundation in identifying opportunities, developing business models, and leveraging digital technologies for growth. Optional modules like Global Strategy Implementation, Digital Marketing Strategy, Artificial Intelligence of Things, and Python Programming allow students to tailor their learning to their interests and career aspirations. The second semester focuses on Innovation Management, Digital Project Development, and Accounting and Finance for Business, providing essential skills for managing projects, understanding financial implications, and leading innovation within organisations. Additional optional modules, including Global Strategy, Advanced Topics in Computer Vision and Deep Learning, Marketing Analytics, and the Independent Business Project, enable students to apply their learning to specialised areas and real-world scenarios. Across the academic year, the Independent Applied Study module allows students to conduct in-depth research or practical projects, further developing their entrepreneurial mindset and problem-solving capabilities. By the end of the program, graduates are equipped to drive innovation, manage digital projects, and create impactful business ventures across a range of industries.