COURSE CURRICULUM

The Digital Marketing MSc at Surrey provides students with a structured and practical approach to mastering modern marketing techniques in a digital environment. In the first semester, students focus on understanding digital marketing strategy and web analytics, developing the skills to analyse online data, assess campaign performance, and make informed marketing decisions. Optional modules such as services marketing and entrepreneurship in the digital economy allow students to explore specialised areas and broaden their understanding of market dynamics and digital business models. In the second semester, the program builds on this foundation through marketing analytics, social media marketing, and marketing research, equipping students with the ability to design, implement, and evaluate digital marketing campaigns across multiple platforms. The dissertation module offers an opportunity for independent research, enabling students to apply theoretical knowledge to real-world marketing challenges and develop critical problem-solving skills. Additional optional modules, including perspectives on consumer behaviour, integrated and digital marketing communications, international retailing, and digital project development, allow students to tailor their learning to specific career aspirations and industry needs. By combining analytical expertise with creative and strategic insight, the program prepares graduates for careers as digital marketing specialists, social media managers, marketing analysts, and consultants, providing the knowledge, practical experience, and professional confidence required to excel in the evolving digital marketing landscape.