COURSE CURRICULUM

The MSc in Marketing and Communication provides students with a comprehensive understanding of marketing principles and the role of communication in business environments, with a particular emphasis on international and intercultural contexts. In the first semester, students engage with core topics such as marketing fundamentals, research skills tailored for business and marketing professionals, and international marketing management, establishing a solid foundation in both theory and practice. The second semester broadens this knowledge by exploring globalisation, non-market strategies, and translation for the creative industries, enabling students to analyse the impact of cultural, economic, and social factors on business and marketing practices. Optional modules, including business reporting techniques, international business projects, perspectives on consumer behaviour, and integrated and digital marketing communications, allow students to tailor their learning to specific career interests. Across both semesters, the course includes professional communication in intercultural contexts, equipping students with essential skills to operate effectively in diverse business environments. Additionally, students have the option to undertake a dissertation or choose from three summer modules, providing an opportunity for independent research or applied projects that deepen expertise in a particular area. Overall, the program combines theoretical frameworks with practical applications, preparing graduates for careers in marketing, corporate communication, brand management, consultancy, and other related fields, while fostering critical thinking, problem-solving, and global awareness.