COURSE CURRICULUM

The BSc International Tourism Management degree at Surrey offers a comprehensive curriculum that equips students with the skills and knowledge needed for a successful career in the global tourism sector. In the first year, students build a solid foundation through compulsory modules in tourism management, services marketing, fundamentals of service delivery, and the visitor economy and business environment, along with airport operations, financial accounting in service industries, tourism and society, and sustainability in aviation and tourism. This combination provides an understanding of operational, financial, and societal aspects of tourism. The second year focuses on applied management and development, covering managing organisations and human resources, applied financial management, destination management, and digital marketing in the visitor economy, with optional modules such as gastronomy, venue management, and intercultural management, and practical experiences through visitor attraction management and field trips. The final year develops strategic thinking, leadership, and research skills through compulsory modules in strategic management, business research methods, and tourism strategy and innovation, complemented by optional modules in areas such as digital events management, strategic revenue management, crisis management, international transport planning, and consultancy projects. Students also have opportunities to explore emerging topics such as AI, innovations in aviation, and tourism in the space economy. Graduates leave with analytical, practical, and managerial skills, ready for careers in tourism, hospitality, and global visitor management.