COURSE CURRICULUM

The BSc (Hons) Marketing degree at Surrey equips students with a comprehensive understanding of marketing principles, combining analytical, creative, and practical skills to prepare them for a dynamic career in the field. In the first year, students establish a strong foundation with modules such as Operations Management, Accounting for Business Managers, Global and Sustainable Business Management, Organisational Behaviour and Analysis, Marketing, People Practices, Business Data Project, and Personal and Professional Development, developing both business knowledge and professional skills. The second year focuses on marketing insights and consumer-focused strategies through compulsory modules including Capturing Market Insights, Finance, Business Modelling, Working in a Global Context, Consumer Behaviour, and the Digital Business Project. Optional modules in areas such as Management Information Systems, International Business, Human Resource Management, Fundamentals of Business Analytics, Entrepreneurship, Business Law, Corporate Finance, and Digital Coding allow students to tailor their studies to their interests. In the final year, students consolidate their learning with advanced modules in Brand Management, Marketing in Action, Marketing Analytics, Metrics and Performance, and Project Management, while optional modules in Leadership, Employment Law, Applied Analytics, Global Financial Management, Human Resource Management, Managerial Decision Making, FinTech, Global Trade, and Supply Chain Analytics provide further specialisation. The Applied Business Project offers practical experience in real-world marketing challenges, ensuring graduates leave with the skills, knowledge, and confidence to pursue careers in digital marketing, brand management, advertising, sales, marketing analysis, and other marketing-related roles.