COURSE CURRICULUM

The first year of the MSc International Business Management program includes a range of compulsory modules designed to provide students with a strong foundation in key aspects of global business. Business Research Methods with an International Focus equips students with the skills needed to conduct effective research, particularly in diverse and cross-border environments. Cross-Cultural Management and Leadership explores how cultural differences impact leadership styles and management practices, helping students develop the ability to lead diverse teams effectively. Financial Analysis in a Global Context teaches essential financial skills and techniques used to analyze business performance and make informed decisions in an international setting. The Global Digital Marketing Decisions module examines marketing strategies tailored for global digital markets, highlighting the importance of technology and digital platforms in today’s business world. International Consultancy in Practice offers practical experience by simulating real-world consultancy projects, allowing students to apply theoretical knowledge to solve complex business problems across different countries and cultures. Strategy for Value Creation focuses on how businesses develop and implement strategies to create value for stakeholders, emphasizing competitive advantage and sustainable growth. Together, these modules provide a comprehensive overview of the challenges and opportunities in international business, combining theoretical insights with practical application. Students develop critical thinking, analytical, and leadership skills, preparing them for careers in various international business roles. The curriculum ensures students gain a well-rounded understanding of how to navigate complex global markets, manage cross-cultural teams, and make strategic decisions that drive business success. By the end of the first year, students will be equipped with the knowledge and confidence to tackle international business challenges and pursue leadership roles in a variety of sectors.