COURSE CURRICULUM

The Sport Business Management degree offers a comprehensive and practical curriculum designed to equip students with a broad range of skills relevant to the sport industry and business sector. In the first year, students focus on developing essential academic and professional skills, alongside core business knowledge. This includes modules such as Exploring Academic Skills and Industry Practice, Introduction to Management Accounting, and Marketing in the Business Environment. A significant emphasis is placed on Sport Management: Strategy and Operations, where students learn how to apply business principles specifically to sport organizations, gaining an understanding of strategic and operational challenges within the industry.In the second year, students deepen their expertise with a focus on Digital Marketing Strategy, which addresses modern marketing techniques and digital tools crucial for reaching today’s sports audiences. The Industry Project module provides an opportunity for real-world application, allowing students to collaborate with businesses and organizations, solving practical problems and gaining valuable experience. Additionally, the Sport Placement module offers hands-on experience within a sports setting, enabling students to apply their knowledge in a professional environment and build industry connections.The final year emphasizes advanced management skills and strategic thinking, with modules such as Operations Management in Practice and Strategic Management in a Global Context. These modules encourage students to analyze complex business situations and develop effective strategies for international sports organizations. Project Based Learning provides a capstone experience where students can integrate and apply their learning to real-life projects, showcasing their problem-solving and leadership abilities.Overall, this degree prepares students to meet the dynamic demands of the sport business sector by combining theoretical knowledge with practical experience, fostering skills in marketing, management, and strategic planning. Graduates are well-positioned for careers in various roles, from general management and marketing to entrepreneurial ventures within the sports industry.