COURSE CURRICULUM

The BSc (Hons) Digital and Social Media Marketing degree offers a comprehensive curriculum designed to develop students' skills in various aspects of digital marketing and prepare them for careers in the rapidly evolving marketing industry. In the first year, students study core subjects such as advertising and marketing communications, digital content creation, digital marketing techniques, and social media strategy. They also learn how to monitor and measure marketing performance in digital environments, gaining practical experience with the tools and methods essential for modern marketers. The first year lays a strong foundation by exploring marketing principles within the broader business context.In the second year, the focus shifts to more specialized topics, including consumer and organizational behavior, data analysis and visualization, and digital customer experience. Students also study digital marketing strategy and managing global digital brand responsibility, equipping them with knowledge about ethical considerations and corporate social responsibility in a digital world. These modules help students understand the dynamics of online consumer interactions and the strategic approaches needed to build and maintain strong digital brands on a global scale.The third year culminates in an in-depth consultancy or management project where students apply their learning to real-world challenges, often working with external organizations. Other modules cover corporate reputation and ethics, marketing research, and strategic marketing management, allowing students to develop advanced skills in evaluating marketing effectiveness, making strategic decisions, and managing brand reputation. Throughout the degree, students engage with current digital marketing trends and technologies, preparing them to enter the workforce as competent, innovative, and ethically aware marketing professionals ready to make a significant impact in the digital marketing landscape.