COURSE CURRICULUM

The BA (Hons) Visitor Attraction and Resort Management degree offers a comprehensive curriculum designed to prepare students for successful careers in the tourism and hospitality industry. In the first year, students focus on foundational subjects such as conference and events management, hospitality and hotel management, managing the customer experience, and the visitor attraction and resort management business environment. They also develop professional skills and complete a placement, providing practical experience. The second year builds on this foundation with courses in business development, finance and revenue management in the leisure industry, marketing and digital communications, and visitor attraction and resort management operations and legal liability. Sustainability, societal impact, and another placement further enhance students' understanding of the wider context of the industry. The third year emphasizes leadership and project management skills with modules on aspirational leadership, consultancy or management projects in the chosen specialism, contemporary issues in tourism and events, creative enterprise, and leadership and development. Throughout the course, students gain practical knowledge and real-world experience through placements, allowing them to apply their learning in professional environments. This blend of theory, practical skills, and industry engagement equips graduates with the confidence and competence to excel in various roles within the visitor economy. The course prepares students to manage complex operations, lead teams, and adapt to emerging trends in tourism, hospitality, and event management. The diverse curriculum encourages students to develop a broad skill set, including business acumen, digital marketing, sustainability awareness, and leadership capabilities, making them well-rounded professionals ready to meet the demands of a dynamic global industry. Upon successful completion, students will be awarded a BA (Hons) Visitor Attraction and Resort Management degree.