COURSE CURRICULUM

The BA (Hons) Esports degree offers a comprehensive curriculum designed to equip students with a broad understanding of the esports industry alongside practical skills in marketing, media, and event management. In the first year, students focus on foundational topics such as contemporary marketing applications, digital media platforms, esports history and context, live broadcast technology, and working within multidisciplinary teams. This blend of theory and hands-on practice prepares students to engage effectively with the dynamic esports environment. Moving into the second year, the course delves deeper into community management and event development workflows, enabling students to gain expertise in organizing and managing esports events and fostering vibrant online communities. These skills are essential for creating engaging experiences and building loyal fan bases within the esports world. The final year emphasizes analytics for industry, corporate social responsibility, emerging media and technologies, and global esports trends. Students complete a substantial final year project that integrates their learning and allows them to explore an area of personal or professional interest in depth. The focus on corporate social responsibility highlights the importance of ethical considerations in esports, while emerging technologies prepare students for the future landscape of the industry. The global esports module expands students’ understanding of the international nature of esports, covering cultural, economic, and regulatory aspects. Throughout the course, students are encouraged to collaborate across disciplines, work on live briefs, and develop transferable skills such as teamwork, communication, and critical thinking. Graduates are prepared for a variety of careers in esports, including event management, broadcasting, marketing, production, and community management, supported by strong industry connections and opportunities for placements or study exchanges.