COURSE CURRICULUM

The MA in Global Advertising and Branding combines theoretical understanding with practical application to prepare students for careers in creative agencies or client companies. Core modules provide a foundation in advertising and branding theory, examining key principles, contemporary debates, and current global industry issues. Students then apply these concepts in practice, working on live briefs that simulate agency or in-house experiences, allowing them to develop campaign strategies, creative ideas, and client presentations. The program also emphasizes research and analytical skills through the preparation of a critical paper on a contemporary advertising or branding issue, supported by modules on research methods and proposal development. Professional and academic skills are integrated throughout the course, helping students cultivate self-awareness, teamwork, communication, and other transferable skills essential for the creative and advertising sectors. Students can tailor their learning by selecting from a range of optional modules, including creative thinking and problem solving, entrepreneurship, experimental publishing, global marketing, sustainability, visual culture, and professional collaborative projects. These options allow students to explore broader aspects of the creative and business environment, enhancing their employability and professional versatility. By combining rigorous academic study with hands-on experience, the course ensures graduates are well-equipped with both the knowledge and practical skills required to succeed in the competitive, dynamic, and globally connected advertising and branding industry.