COURSE CURRICULUM

The MA Luxury Brand Management course offers a comprehensive curriculum combining theoretical insight and practical application to understand and lead within the luxury industry. Core modules explore the historical, cultural, and economic contexts shaping luxury, including how brands are constructed and perceived in modern society. Students study principles of luxury marketing, learning how external factors such as globalization, sustainability, and consumer behaviour influence business decisions. The course also focuses on strategic aspects through modules like The Business of Luxury, which examines media, law, visual merchandising, and supply chain management in brand development. Research Methods and the Final Major Project enable students to engage deeply with contemporary industry issues and develop independent, critical research skills. Professional Luxury Practices builds academic and professional competencies essential for career advancement. Optional modules allow for specialisation, with choices such as Global Marketing, Sustainability in Business and Design, Entrepreneurship, and Exploring the Visual Language of Display, providing diverse perspectives on creativity, innovation, and ethics in luxury contexts. Through this blend of core and elective learning, the program develops creative, analytical, and leadership skills, preparing graduates for roles in global luxury brand management, marketing, design strategy, and entrepreneurship within the high-end market.