COURSE CURRICULUM

This three-year marketing degree provides students with a comprehensive understanding of marketing theory, practice, and analytics, preparing them for careers in a rapidly evolving industry. In the first year, students build foundational knowledge through modules such as Introduction to Marketing, Marketing Strategy, and Introduction to Management, alongside options covering digital technologies, accounting, law, and analytics. These modules develop essential skills in understanding consumer behaviour, strategic decision-making, and organisational operations. In the second year, students expand their expertise with modules including Consumer Behaviour, Digital Marketing, Marketing Communications, Marketing Research, and Entrepreneurial Marketing. These courses emphasize practical skills such as running digital campaigns, analysing consumer data, and integrating traditional and digital marketing techniques, supported by optional modules in entrepreneurship, human resource management, ethics, and sustainable marketing. In the final year, students focus on advanced topics, including Advanced Digital Marketing, Advanced Marketing Analytics, Strategic Brand Management, Services Marketing, and Measuring Marketing Effectiveness, alongside options such as the Advanced Marketing Project, Corporate Social Responsibility, Project Management, Risk Management, and New Venture Development. The program equips students to measure marketing performance, use big data effectively, and develop creative strategies while providing opportunities for independent research and real-world application, ensuring graduates are highly employable in diverse marketing roles.